21 July 2010
Business
Ways to Create the Best Online Business
Want to create the Best Internet Business in the World? The Carlsberg Group official website claims that it is “probably the best website in the world!” But what is the “best website in the world”? What would it have on it? For that matter, what would be the “best internet business” in the world?
Boy, wouldn’t we all love to know. Imagine how much money the owner of the best website would make! These are the types of questions that you need to ask yourself when starting an online business.
If you want ‘probably the best internet business in the world’, here is what you need to offer on your site:
1. Offer Massive Value
Value. You must provide your visitors with value. Not only will they share your site with others through Twitter, Facebook, Stumbled Upon, Digg, forums, etc, but they will feel valued, will come to trust you, will know that you will always give more than you get and will become lifetime customers.
Remember it’s always easier to market to a current customer than find a new one! Also, a site with a lot of value ranks highly in Google. Google loves sites with tons of unique, quality content!
2. Ensure Your Content is Unique and of Good Quality Continue Reading »
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20 June 2010
Business
The Newest Modern Business Model
Dropship is an intermediate type of business where the seller receives payment for the product being shipped to you directly by the manufacturer. The seller has a profit to pay wholesale prices of items in a price and sell at retail.
Benefit most from this type of agreement are Internet stores and catalog sales. Customers do not expect immediate delivery, so even if the commodity is thousands of miles away, the operation can function satisfactorily. The business model of the drop ship can be the ideal solution for someone looking for self-employment.
Advantages and disadvantages:
For producers, the model of drop ship is very attractive because the seller adds value to their businesses, what is essentially a buyer other than the producer. Furthermore, using the standard drop ship means that manufacturers can use the cheaper transportation than they can, with large retail orders. Continue Reading »
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Five Strategies for Success
Look at that throng of people crowding the trade show floor. People come from all over the country to walk these aisles, eager eyes flitting from booth to booth, scanning the exhibits for…what, exactly?
Research shows that the vast majority – 76% — come to trade shows to discover what’s new and exciting. Maybe it’s a new product, or an innovative bit of technology, or a snazzy new application, or even an entire company that they were never aware of before. In an ideal world, every company would be constantly innovating, creating cutting edge products at phenomenal savings guaranteed to meet the customer’s needs.
But as you and I know, business doesn’t work that way. There are years when companies struggle to survive. Other years, it takes every ounce of effort just to maintain market position. And still other times, things might be fine, but the newest innovation is six, twelve, even eighteen months on the horizon.
Is it even worth exhibiting during these times? Do the results of participating in a trade show while your company’s in a lull phase justify the costs?
Absolutely! In fact, it is precisely at these times when not participating could hurt your bottom line. Businesses rise and fall based on the strength of personal relationships. There is no better place to form new relationships and maintain and reinforce existing relationships than at a trade show.
To do this, you need to create a positive impression with your exhibit. Demonstrate something new and exciting. Give the people what they want. How can you do that, you ask, when you don’t have any new and exciting products?
Here are five focus strategies the pros use when they’re in a similar situation:
1. Focus on Features: Purveyors of high-tech or complicated products often don’t realize how little consumers know about the items they purchase. For example, take the average word processing program. It has countless features – yet how many does the everyday user know about, much less use? Realize that your buyers may not even know what they don’t know. Here’s an opportunity to offer seminars, tutorials, or other interactive options centered on the more obscure features. This way, you’re demonstrating that you value your customers and want them to make the most of your products/services. You could win their loyalty for life.
2. Focus on the Future: If the next big innovation is in sight, but you’re not ready to spill the beans just yet, you’ve got an ideal opportunity to create a buzz. Some of the most effective excitement generating campaigns say little, if anything, about the new product, yet still create an impression that something noteworthy is about to happen. Signage, graphics, and literature all declaring “It’s Coming!” let the public know that you’re excited about the new product – and that they should be too.
3. Focus on Finesse: Is there a way to make your product new and improved? You’ll sometimes see this technique that I’ve called the Proctor & Gamble strategy. Every so often, you’ll see a new and improved version of a product introduced – laundry soap, shampoo, deodorant, and so on – yet you’d have to be a chemical engineer to notice any discernable difference between the old product and the new one. Still, consumers flock to the new, even if it’s only slightly different than the product they were previously satisfied with. If you can’t change your product, what about the packaging? Glidden changed their paint can while still keeping their actual product, the paint, the same as it ever was, and saw sales rise as a result.
4. Focus on People: Great products wouldn’t exist without great people. Consider putting a human face on your operation by centering your latest exhibit around the people who make, test, or use your product. Post Cereal, Reynold’s Wrap, and NAPA auto parts have all used this strategy successfully during periods when their product line was fairly static – and then carried the idea forward, altering it as needed to introduce new products!
5. Focus on Service: Many times, we’re asking buyers to make a huge investment to buy our products. If something goes wrong, the buyer worries that they will be left holding the bag on a very expensive mistake. Reassure consumers that they’ll never be alone if there is a problem. By promoting service plans, support networks, and other types of assistance, you’re demonstrating that you’ll be there for your customer – through thick or thin!
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What You Must Know In Order To Succeed In Your Network Marketing Business
There are many reasons why people fail in network marketing. However, instead of looking into each of these causes, the purpose of this article is to explain what people MUST know when they start their network marketing business so that they will have a better chance to succeed.
This is what you must know in order to succeed in your network marketing business:
1) What is your “job” scope?
2) What is expected of you in your “job”?
3) What you should expect in your “job”?
Network marketing is a business and not a job! In fact, in the network marketing or MLM circle, the acronym J.O.B. stands for:
- Just Obey Boss (Work on a job and take orders from the boss.)
- Just Over Broke (Work on a job, get paid, and after you pay all your bills, you’ll be just over broke.)
- Journey Of the Broke (Work on a job and you’ll likely end up broke after working their whole life!)
- Jump Out of Bed (Hit the alarm clock and jump out of bed each morning to get yourself ready for another day’s work.)
So, what am I talking about?
WHAT IS YOUR “JOB” SCOPE?
Say, you check out a job on a classified ad. You’ll be looking at the job title and then the job description. Some ads are so small that you really wonder what’s involved. So, you write that perfect job application letter, update your resume and secure your interview. And besides the salary that you’d most interested in, you’d be finding out the duties and responsibilities of the job.
Bottom line: You know the scope of your job when you get one.
Now, when you start out in your network marketing business, do you know your “job” scope?
As a network marketer, this is your “job” scope:
- Understand your product and offerings
> Learn about the products especially those that you want to focus on (if your company offers a wide range)
> Find out the unique selling proposition of your products. In other words, what are the benefits of your products?
> Be a product of your products so as to know their pros and cons and you’ll be able to share from first-hand experience.
- Understand the company, its mission and vision
> Find out when and how was the company started
> Find out who owns it and who’s who in the management team
> Find out where are the regional offices (if any) and visit some of them if possible
> Know the company’s mission and its vision
- Understand the compensation plan
> Study the compensation plan and know how to explain to others clearly
> Know the merits of your company’s compensation plan and how it compare with other compensation plans.
- Understand the network marketing industry
> Find out about the network marketing industry and how it started
> Study the difference between legitimate network marketing and illegal pyramids
- Build your network through duplication
> Realize that network marketing is not sales but a “people” business
> Build your network through your circle of influence and relationship, friendship, partnership and leadership
> Provide training and support to duplicate your downline business partners
> Multiply your efforts so as to grow your business exponentially through the power of LEVERAGE
WHAT IS EXPECTED OF YOU IN YOUR “JOB”?
Once you got that job and started working, you are expected to learn and pick up your skills from your seniors and your peers and even from your subordinates.
It is in fact not much different in network marketing. And these are the things that are expected of you:
- To get into a “business” mind set
> Realize that since this is a business, you must take responsibility as a business owner
> As you are your own boss, you owe it to no one except yourself whether you succeed or fail
> A business takes time to grow, so be patient with yourself
> Network marketing is a “get rich sure” and not a “get rich quick” business
- To practice the “success” mind set
> Set your goals and plan your strategy, then take action
> When you do not get the results you want, don’t give up easily but adjust your strategy and take action again
> Keep adjusting your strategy as necessary to achieve the results you want
> In this business, you cannot fail if you practice the “success” mind set
- To have the right attitudes
> In network marketing, you can only succeed if you help others succeed
> Use less of “I, me, myself” and think about how you can add value to your prospects and partners
> Be prepared to walk the extra mile and get busy once your network starts to grow
> How fast your network grows depends on you as you are the leader of your own network
> Whatever you DO, not whatever you say, is duplicated by your network
- To learn the “business” skills
> It’s not money that makes you rich, it’s business skills
> Learn the basic business skills that you need to make this business work
> These are essentially inter-personal and communication skills encompassing prospecting, inviting, presenting, closing, following up, training and support
- To share the business with others
> If you had started a traditional business with $100,000, would you open your door to do business everyday? Yes, of course.
> Network marketing is a word of mouth business. Thus, to do business means you simply tell others about your products or services.
> When you share your business everyday, you are in fact opening your door to do business everyday.
> Sharing your business is just making a referral. Do not confuse it with selling. A good example is to refer a friend to a restaurant because you thought the food was great. However, you most likely won’t know how they cook or what ingredients the chefs use. You just loved the taste of the food or perhaps the service there.
WHAT YOU SHOULD EXPECT IN YOUR “JOB”?
Once you got that job and started working, you are expected to learn and pick up your skills as soon as possible but not instantly. (Unless of course you already have relevant experience in a previous similar job.) So, you actually go through a probation period of 3, 6, 12 or even 24 months. And then, initially, there’s so much to learn and so exciting. However, this wears out as time goes by…
It is in fact not much different in network marketing. And these are the things that you should expect:
- There is a learning curve
> No matter how simple your product or compensation plan seems, there is simply a learning curve
> If you are starting network marketing from scratch, you need time to learn and develop the “business” and “success” mind sets as well as your “business” skills.
- Your initial excitement will not last long
> Your initial excitement when you join a network marketing company can only last for 1 to 2 months
> So, you need to maintain your enthusiasm by building your belief and commitment by attending meetings, training, reading or listening to audio, etc
- Replenishment is necessary
> People come and people will go whether in jobs or in network marketing
> As this is inevitable, you need to constantly replenish your network by sponsoring new people till you reach a critical mass whereby the growth in your network exceeds the attrition rate. I have written an article, “How To Create A Surefire Stream Of Prospects For Your Network Marketing Business” which you can download from http://www.rogerloh.com/mlmtips
- There will always be rejection
> No one has a 100% record in sponsoring no matter how good they are.
> Realize that rejection is part of the “job” and that they are rejecting the opportunity, not you
> Dismiss the rejection by chanting, “Some will, some won’t, so what, someone else is waiting”
> There are many reasons why people reject your business opportunity. It could be due to money, time, family or personal problems, fear of rejection, fear of failure, etc.
> There is a ratio like 1 in 10 will join you after you share your business with them. So, the key is to share with as many people as possible. And the good news is that your ratio will increase.
To recap, this is what you must know in order to succeed in your network marketing business:
1) What is your “job” scope?
2) What is expected of you in your “job”?
3) What you should expect in your “job”?
In summary, your job is to share your business through word of mouth with your family and friends. So, learn to share as much as you can and you will get better each time.
However, the decision to join you or not lies with them, not you
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Why And When You Should Raise Your Prices
Have you been thinking about raising your prices but you are not sure if you should? Well I’m here to tell you that you should.
So lets start with why? Because you want to raise your prices so you will always have room for new clients!
If you’re booked solid with regular clients, you will never have room for new clients, which is what keeps us creative. Being content with those same ole people every day will eventually end you up stuck in a rut and behind the times.
So when is it time you ask? When your books are to the point you are turning away new clients. It’s a lot easier to get someone who has never came to you to pay your new prices then your old clients to pay more than they are used to.
As you raise your prices you will start to notice a change in your clientele. The higher your prices go, the more respect you will get from your clients and your new clients will be from a different income level.
Let’s say you used to do a lot of college students or stay at home moms and over the last few price increases you have noticed you are now doing a lot of corporate or management level people and business owners.
For example, if you raise your prices only 20% and you loose 10%, what just happened? You have increased your available time by 10% and you are still making 10% more money.
You have to have the mindset that loosing a few clients is worth gaining high-end clients to replace the ones you may loose. This is a tradeoff that is well worth your time and efforts.
So, don’t be afraid of loosing those few clients and focus on gaining better clients and making more money in the long run.
Thanks for reading and get more great business tips at my website.
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