Posted by: Business at July 24th, 2010
There are too many creative methods and ways in which companies use to distribute their products and door-to-door distribution is just one of them. Please make sure that you have a solid game plan that your distributors will follow.
Thorough research has to be done on an area that we propose to do some door-to-door marketing campaign. You need to get all the crucial information about a geographical spot. This is aimed at finding out how suitable it will be to use for distributing your products around. Conduct a survey which will give you certain elements of the are which are not obvious to the eye.
The company should also have the distributor in mind when making decisions about everything. Remember that it is the distributor who will do all the walking and knocking on people’s doors. Therefore, he will be at an advantage if he had all the information about the chosen are at his fingertips this will prevent him form doing fruitless work. A map will make a big difference too. Continue reading ‘Door to Door Marketing Campaign’
Posted by: Business at July 21st, 2010
Want to create the Best Internet Business in the World? The Carlsberg Group official website claims that it is “probably the best website in the world!” But what is the “best website in the world”? What would it have on it? For that matter, what would be the “best internet business” in the world?
Boy, wouldn’t we all love to know. Imagine how much money the owner of the best website would make! These are the types of questions that you need to ask yourself when starting an online business.
If you want ‘probably the best internet business in the world’, here is what you need to offer on your site:
1. Offer Massive Value
Value. You must provide your visitors with value. Not only will they share your site with others through Twitter, Facebook, Stumbled Upon, Digg, forums, etc, but they will feel valued, will come to trust you, will know that you will always give more than you get and will become lifetime customers.
Remember it’s always easier to market to a current customer than find a new one! Also, a site with a lot of value ranks highly in Google. Google loves sites with tons of unique, quality content!
2. Ensure Your Content is Unique and of Good Quality Continue reading ‘Ways to Create the Best Online Business’
Posted by: Business at July 20th, 2010
Have you ever wondered about the effectiveness of your advertising? Does your advertising really work? Unfortunately, many small business owners miss the mark in advertising and we believe that their advertising does not work. This is a sad mistake, because if it is effective, advertising can be one of your strongest marketing tactics to attract customers and increase your sales of your products. Chances are, if your ad is not working, may due to one of five reasons:
1. Too much information
Many advertisers try to put too much information in their ads. The ad is trying to do too many things at once. Recent research indicates that you have less than 3 seconds to capture the attention of potential customers. Your ad should convey a sense of unique and attractive offer. Try to make your ads simple and concise.
2. Not enough time
Marketing is like good wine, needs time to reach perfection. Many small business owners to stop their advertising and only one to run some ads and wait for the magic happen. This is not true. Your customers need to see, get acquainted with you and that you need at the time you need. There are four forces that need to be in alignment for your ad to work: Right Message, Right Market, Right Tactic and Right Time. You advertising should be part of a long-term strategy and designed and executed to perfection. Continue reading ‘Top Mistakes in Advertising’
Posted by: Business at July 16th, 2010
To make sure a sales team is working efficiently and making great sales they need to have effective sales management. Small business owners and sales managers in large companies should ensure that their sales team is supported, organised, motivated and performing at their best. Below are some top tips for better sales management…
1) Be approachable as a manager
Being a manager does mean that a person will have authority over the team but this doesn’t mean that a sales manager should flaunt this power by being too controlling or arrogant. It’s important to get the balance right between approachability and authority. One way sales managers can achieve this is to be a true team leader by setting an example for the sales team to follow by being positive, energetic, motivated and always true to their word. By being approachable to the team, sales managers will increase their team’s confidence in them so that any issues can be aired and overcome more easily.
2) Encourage the sales team to not be emotionally involved
Losing a contract, having a misunderstanding with a client or being told ‘no’ one too many times can leave a sales person feeling pretty low. It’s important for the morale of the team that individuals are able to bounce back from rejection or criticism instead of arguing, sulking and bringing a negative atmosphere to the office. Good sales management means encouraging the team not to become emotionally involved with clients and customers so it’s much easier for them to be able to handle stressful situations. Continue reading ‘Tips For Better Sales Management’
Posted by: Business at July 14th, 2010
The Fallacy of Open Questions
Open questions versus closed questions. This battle has been fought for years and no one is the clear winner. However a good open question does lend itself to a fuller answer from your customer. But the trick is to know how to follow up.
Anyway here’s a reminder of the six open questions from Rudyard Kipling’s famous poems:
“I keep six honest serving men
(They taught me all I knew);
Their names are What and Why and When
And How and Where and Who” Continue reading ‘Strategies to Soften Your Questions’